How this Filipina turned her macaron baking hobby into a lucrative business

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A Filipina turned her baking hobby into a lucrative online business during the pandemic, selling elegant macarons that are being compared to a luxury French bakery.

Don Tagala tells us more.

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Posted by: J.F.R. Perseveranda

Former IT Product Manager at Pacific Gas & Electric. Photographer at JFPerseveranda.com. Founder, Social Media Manager & Content Creator at Pinoybuilt.com. I'm a 1.5 generation immigrant—Filipino-born, U.S.-raised—sharing stories that bridge cultures. Share yours at PINOYBUILT.com. I’m still learning about our roots, and I invite you to learn with me. I was born in Makati City and raised in Marikina, known for world-class shoes and strong community ties. I went to Marist School; my sister went to St. Scholastica’s. We spent weekends in Malate—those memories of old Manila still shape who I am. At 9, we moved to Chicago, where I saw snow for the first time. At 12, we relocated to Vallejo, CA. Since then, I’ve lived in Davis, Glendale (SoCal), back to Chicago in my 20s, San Francisco & Fremont. I visit SoCal often for family. Chicago will always be special—but go Golden State Warriors! At UC Davis, I was a member of Mga Kapatid, where I had the chance to participate in Pilipino Culture Night and perform traditional dances like Bangko. Now, as a father of three, I’m doing my best to pass on our Filipino heritage. Let’s build something Filipino together. Mabuhay. Salamat!