J.F.R. Perseveranda
The Road to the 707
My journey mirrors the diaspora's path through California’s most iconic enclaves. My perspective was shaped across area codes—from the 312 (Chicago) to the 818 (Glendale), the 415 (San Francisco), and the 510 (Fremont)—before returning to the heart of the 707 (Vallejo).
PinoyBuilt was initially conceived as a "Filipino Strength" apparel brand, inspired by the rugged, community-first ethos of Maui Built. While the platform pivoted from merchandise to a digital archive, that core mission remains: documenting the grit and identity of a people built to last.
Professional Leadership
Before founding PinoyBuilt, I spent over 17 years at Pacific Gas & Electric (PG&E), advancing from System Administration to SCCM Product Manager. Managing enterprise infrastructure for one of the nation's largest utilities taught me that "system integrity" is just as vital to cultural archives as it is to the energy grid.
- Enterprise Operations: Led massive SCCM deployments and IT infrastructure strategy.
- Systems Engineering: Architected high-availability environments for critical utility services.
- Leadership: Managed cross-functional teams to ensure 24/7 reliability in enterprise IT.
Cultural Heritage
A proud graduate of Hogan High School (Class of 1985) and a UC Davis alumnus. My foundation in community storytelling began at Davis with Mga Kapatid, performing traditional dances like Bangko. Today, I utilize the Sony a7III system to document the "quiet magic" of Filipino-American life through photography.
— José Rizal
Let's Build Together
Whether you're 1st, 1.5, or 2nd generation—your story is part of the archive.