JFPerseveranda

J.F.R. Perseveranda

Founder • Entrepreneur • 1.5 Generation Storyteller

The Road to the 707

My journey mirrors the diaspora's path through California’s most iconic enclaves. My perspective was shaped across area codes—from the 312 (Chicago) to the 818 (Glendale), the 415 (San Francisco), and the 510 (Fremont)—before returning to the heart of the 707 (Vallejo).

312 818 415 510 707

PinoyBuilt was initially conceived as a "Filipino Strength" apparel brand, inspired by the rugged, community-first ethos of Maui Built. While the platform pivoted from merchandise to a digital archive, that core mission remains: documenting the grit and identity of a people built to last.

Professional Leadership

Before founding PinoyBuilt, I spent over 17 years at Pacific Gas & Electric (PG&E), advancing from System Administration to SCCM Product Manager. Managing enterprise infrastructure for one of the nation's largest utilities taught me that "system integrity" is just as vital to cultural archives as it is to the energy grid.

• Enterprise Operations: Led massive SCCM deployments and IT infrastructure strategy.
• Systems Engineering: Architected high-availability environments for critical utility services.
• Leadership: Managed cross-functional teams to ensure 24/7 reliability in enterprise IT.

Cultural Heritage

A proud graduate of Hogan High School (Class of 1985). My academic path was a lesson in perseverance. Though accepted into UC Davis for Aeronautical Engineering, my academic path led me on a journey from the SF Bay Area to Glendale, CA, and Chicago—before finally returning home.

During those years of transition, I found my true foundation in storytelling through my father. Missing my "mother island," I absorbed every story he shared, eventually carrying that tradition forward as a father to my own three children. Today, I utilize the Sony a7III system to document the "quiet magic" of Filipino-American life, continuing my family’s narrative legacy through photography.

"He who does not know how to look back at where he came from will never get to his destination."
— José Rizal

Let's Build Together

Whether you're 1st, 1.5, or 2nd generation—your story is part of the archive.

Pinoybuilt.com Photography Contact