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JFPerseveranda

JF Perseveranda - Filipino-American Entrepreneur, Former PG&E Product Manager, Photographer

JF Perseveranda

Filipino-American Entrepreneur • Cultural Bridge Builder • Former PG&E Product Manager

About Me

Founder, Social Media Manager & Content Creator at Pinoybuilt.com. Professional Photographer at JFPerseveranda.com. Former SCCM Product Manager at Pacific Gas & Electric with 17+ years of IT leadership experience.

I'm a 1.5 generation Filipino-American immigrant—born in the Philippines, raised in America—dedicated to sharing stories that bridge cultures and generations. Through Pinoybuilt.com, I create content that resonates with first-generation immigrants, 1.5 generation like myself, and second-generation Filipino-Americans, helping preserve our heritage while building community.

Professional Experience: Technology Leadership at Pacific Gas & Electric

For over 17 years in IT leadership roles, I progressed from AS400 System Administrator at Home Express to SCCM Product Manager at Pacific Gas & Electric (PG&E), leading critical IT infrastructure projects that supported California's largest utility company.

Key Leadership Roles:
  • SCCM Product Manager / Operations Lead (2007-2011) - Led enterprise-wide Microsoft Systems Center Configuration Manager implementations
  • Systems Engineer (2005-2007) - Architected and managed complex Windows server environments
  • Network Specialist (2001-2005) - Specialized in network administration and security
  • Network Analyst (1997-2001) - Managed network infrastructure and operations
  • AS400 System Administrator at Home Express (1994-1997) - Foundation in enterprise system administration

System Administration

Windows Server 2008/2003/2000/NT, Active Directory, GPO, VMware, NetApp, MS Exchange, IIS, SQL Server

Enterprise Tools

Microsoft System Center (SCCM), Clustering, PKI, Load Balancing, Veritas, Tivoli, VMware ESX

Applications & Security

Remedy, Net-IQ, Symantec, McAfee, SharePoint, Linux administration

Cultural Journey & Heritage

Born in Makati City and raised in Marikina (famous for world-class shoes and strong community bonds), I attended Marist School while my sister went to St. Scholastica's. Weekend trips to Malate created lasting memories of old Manila that continue to shape my identity today.

At age 9, my family moved to Chicago where I experienced snow for the first time. At 12, we relocated to Vallejo, California. Since then, I've lived throughout the Bay Area—San Francisco, Fremont, and Glendale—while maintaining strong family connections in Southern California.

During my time at UC Davis, I was an active member of Mga Kapatid, participating in Pilipino Culture Night and performing traditional dances like Bangko. These experiences deepened my connection to Filipino culture and inspired my current mission.

Current Mission: Building Filipino-American Community

Today, as a father of three, I'm dedicated to passing on Filipino heritage to the next generation while building bridges between all generations of Filipino-Americans. Through Pinoybuilt.com, I share stories, preserve family histories, and create content that helps our community stay connected to our roots.

My photography work at JFPerseveranda.com captures moments that tell stories—whether documenting family milestones, cultural events, or the everyday beauty of Filipino-American life. Each image is part of the larger narrative of who we are and where we come from.

"He who does not know how to look back at where he came from will never get to his destination."
— José Rizal

Let's Build Something Filipino Together

Whether you're first generation, 1.5 generation, or second generation Filipino-American, your story matters. Join our community and help preserve our heritage for future generations.

Visit Pinoybuilt.com | Photography Portfolio | Contact Me